Construct

Construct details. (MORE INFO)

Construct: Emotional Trust



Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".



Definition: A customer's feelings of security and comfort about relying on an RA for the decision on what to buy.

Theory/model: Additional to TRA
Reference: (Komiak & Benbasat, 2006)



Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.



IndicatorScaleContextTheory/ModelReference(s)
I feel secure about relying on this RA for my decision.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)

I feel comfortable about relying on this RA for my decision.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)

I feel content about relying on this RA for my decision.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)